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Retail is

Our Company

Ox was built on a very simple concept: retail is transforming. Retailers need to be closer to the customer, more flexible to changes in demand, and more adaptable to a freelance workforce. We need new tools & processes that enable us to operate more efficiently as micro-distribution centers. Ox builds those tools and technologies so you can get back to running your stores effectively.

Ox was founded by Charu Thomas in 2017. Charu’s first job was in a food distribution center that served McDonald’s North America, where she built automation and process improvement tools within the supply chain. While full automation systems were incredibly efficient, they required huge capital expenditures & space, and just didn’t make sense from an ROI standpoint in some cases. It prompted her to consider other options to enable more efficiency without large infrastructure changes.

While pursuing her degree in Industrial & Systems Engineering from Georgia Tech’s #1 ranked program, she stumbled upon a research opportunity in wearable technology with the premier expert in the field, Thad Starner. She learned about the value of software & hardware-enabled software as a potential way to minimize infrastructure changes while improving efficiency.

As she learned more about retail distribution and supply chain, she realized another important piece of the puzzle: retailers have been around for hundreds of years and have built their supply chain to handle store fulfillment, not individual item fulfillment. In order to effectively meet their customers’ needs, they would be required to overhaul their entire supply chain. But retailers have an interesting option: the biggest advantage they have over a true omnichannel retailer is their stores. What if they could transform their stores into micro-distribution centers?

That’s the underlying idea that drives us at Ox today.

Our Team

charu thomas

Charu Thomas

CEO & Founder

Charu Thomas is the CEO and founder of Ox Fulfillment Solutions (Ox), the company transforming the supply chain industry by helping retailers leverage their stores as distribution centers. At 18-years-old, Thomas founded Ox, formerly known as Oculogx, to utilize her experience in augmented reality to maximize order picking and fulfillment for industry-leading Fortune 500 retailers. Thomas is a graduate of the Georgia Institute of Technology, where she earned a Bachelor of Science in industrial and systems engineering and operations research. A young and influential game-changer, her awards and accolades include being selected for Forbes 30 Under 30, TechCrunch’s SF Disrupt Top Pick in Retail/E-commerce, winner of the Atlanta Startup Battle 3.0 and second-place winner for the Microsoft Imagine Cup.

Fun facts Charu plays ukulele (poorly) Hobbies Meditation, Going on Long Drives, Drinking Hibiscus Tea Anthem You Only Live Once - The Strokes
viktor makarskyy

Viktor Makarskyy

VP Product

Viktor is the Vice President of Product at Ox. He brings a wealth of experience designing, building, and launching a cumulative 16+ software solutions. He is passionate about empowering workers with real-time contextual information and the synergy between people and well designed software. In the past, Viktor led software teams building productivity interfaces at the MIT Media Lab, and founded a software startup in the early days of mobile augmented reality. In his free time, he co-organizes the world’s largest AR/VR hackathon hosted annually at MIT.

Fun facts Viktor speaks fluent Russian Hobbies Viktor enjoys listening to podcasts, and coding alongside his sleeping kitty. Anthem Korean hip hop
tanner green

Tanner Green


As COO of Ox Fulfillment Solutions (Ox, formerly Oculogx), Tanner Green oversees operations and helps build transformative products that simplify daily routines and optimize workforces for retailers. In 2019, Ox was chosen as a TechCrunch Top Pick in Retail and e-Commerce while Green led operations for the team. Previously, he advised on product design for Fortune 500 companies and co-founded Simple + Sweet, a philanthropy-driven ice cream brand that serves the Fayetteville community. An Arkansas native, Green attended the University of Arkansas, where he studied finance and philosophy.

Fun facts Tanner makes the best homemade ice cream. (Seriously, you have to try it!) Hobbies Tanner is passionate about exercise, steam rooms, and studying ancient philosophy Anthem Wide Open - Mike Posner
Phillip cannon

Phillip Cannon

Chief Technology Officer
Ox Fulfillment Solutions

As CTO at Ox Fulfillment Solutions (Ox, formerly Oculogx), Phillip Cannon creates innovative and industry-leading enterprise systems. He previously served at Ox as a software engineer. Cannon has immense experience in software development, as he was formerly a software engineer at SupplyPike and a software developer at SOAPware, Inc. In 2019, Cannon was part of the Ox team chosen as TechCrunch’s Top Pick for Retail and e-Commerce. Cannon is a graduate from the University of Arkansas, receiving a Bachelor of Science in computer science.

Fun facts A small grey tabby cat named Cricket has decided to take residence in his home Hobbies Playing the piano & playing video games with his 5 other brothers Anthem Philip Glass - Floe

Arianna Thayer

Director of Marketing

As the Director of Marketing at Ox, Arianna is passionate about delivering a winning customer experience.

Fun facts Arianna speaks German Hobbies Arianna enjoys rock climbing, dodgeball, and volleyball and cooling off at a local brewery Anthem This Year - The Mountain Goats

Get your personalized proof of concept.

Complete the form to get in touch with one of our experts. We’ll take a deep dive into your current systems, processes, and metrics to create a Proof of Concept that will give your leadership team the results you need to optimize your operations through Ox.